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Making sure your business is listed on directories that are most popular is an essential aspect of local SEO. It is crucial to ensure that your business's name and address (NAP) are uniform across directories to be visible on local search engine results pages. According to columnist Myles Anderson of Search Engine Land, citation inconsistency is a major reason for poor local search ranking. This can be a major deal for businessessince it makes it hard for users to locate their local business online and for search engines to verify that their listings are legitimate. If you're looking to make sure that your NAP is consistent across the different directories on the internet A reputable local SEO agency will provide a simple software to manage citations and keep everything in one place. This could save you a lot of time and money in the long run. Another way to determine if an local SEO agency is the right fit for your company is to ask for their list of clients and case studies. 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A reliable local SEO company will also help you monitor your progress with Google Maps packs as well as other aspects of local SEO. This will allow you to assess the performance of your website and what is working for your company.